I sourced and presented these brand activation concepts to the Head of Planning at TBWA\Tequila in order to stimulate creativity at a workshop with clients.
Flamingo London Blog
I researched content for the Flamingo London Blog in preparation for the company's expo in Instanbul in September 2014. As part of my research, I wrote an article entitled 'Fake food: Collapsing the Divide Between Man and Nature', as part of the theme of 'Intersections'.
During my week at the VCCP ad school, candidates were required to divide into teams and create a pitch from a creative brief which we presented to the 'clients' (VCCP Directors) at the end of the week. I took on the role of Planner and, using a tried and tested brand model- the Truth Triangle, developed the strategy behind our pitch. Our team, the VCCP Pups, won the challenge at the end of the week.
I created these promotional posters using Photoshop and InDesign as part of my internship with the Faculty of Arts and Humanities at The University of Sheffield.
AW Blog Collective
Two blogs consisting of the What (whats-alexandrawaring.co.uk) and the Where (wheres-alexandrawaring.co.uk). Originating from an old joke from school, ‘What’s Alexandra Waring?’ (pronouned 'wearing') was my personal style blog that I started in order to record my personal creative development. When only having been active for under 3 months, I secured a contract with COW- Britain’s largest vintage fashion retailer in the UK, as their official blogger and brand ambassador for their Sheffield Branch. This relationship blossomed through the personal management of my own brand and continual development over time. In addition to my fashion blog, I created 'Where's Alexandra Waring?'- a blog started in order to document my Year Abroad travels from September 2013 - July 2014.
Liberty Belle Magazine
In 2012, I applied to be a part of a new student lifestyle magazine local to Sheffield- Liberty Belle, and joined the team under the title of ‘Social Media Guru’, thus setting up and running all their social media channels. I then turned this position into Head of PR and Marketing, making the magazine into a brand and creating brand advocates through local collaborations. I also designed revenue-generating events whilst raising money for local causes. I was then promoted to Deputy Editor, whilst maintaining my initial roles at the magazine. My role was a very central one, at the heart of the project.
These are just samples of my work. To see and discuss more >>