"Encourage innovation. Change is our lifeblood, stagnation our death knell."
- David Ogilvy
Innovation could be said to be the essence of true creativity- the notion that if you stand still just for a minute, then you will no longer be at the heart of what makes the world tick. So to assume that it has no future in the business world is ignorant at best.
This is a young era on the brink of social, digital and innovatory change and it is in all of our interests to keep up to speed with it. To that end, I am currently undertaking a CAM diploma in Marketing Communications in association with The Chartered Insitute of Marketing whilst running my own digitally innovative projects.