"Culture only exists by comparison"

- Geert Hofstede


Adaptation and localisation to global markets are two of the most important things in the world of international business. Culture is rated as the top reason why businesses don't want to broach foreign markets due to lack of understanding. 


Communicating with people from different cultural backgrounds is critical on an international level and is ever more important in the current global market. Stirring emotion in these diverse areas requires my level of commitment to communications as seen in my culturally-lead projects.


Click here to visit my year abroad blog. 

(including qualitative research articles on my findings of cultural trends that I encounter during my time abroad.)


As an open and candid innovator who is curious about people: culture, behaviour and habits, my BA in Modern Languages also aids me in my study of history, culture, art, sociology and literature.